IHRA Motorsports Internet Advertising

The IHRA Motorsports Internet Network currently consists of the IHRA.com, and StreetWarriorz.com websites, with another site being developed for our Thunder Jam Series. This network of websites is growing larger every year as the Internet quickly becomes the most important communication tool for our racers, member tracks, and fans. The network is currently averaging over 180,000 unique visitors and over 2 Million actual page views per month*.

These websites are an excellent place to showcase your product or services to the drag racing and youth automotive enthusiast markets. We offer standard banner advertising; feature or section sponsorship opportunities and custom internet based marketing solutions to fit your needs. Please call us to discuss the various unique options.

*Stats according to Google Analytics

IHRA Motorsports Internet Banner Ad Flat Monthly Rates

*CPM is the price per 1000 impressions (ad views)
**Flat monthly rate for unlimited monthly ad views

Advertising Special Discounts *

• Order for 2 or more sites and receive 10% off
• Order 2 or more available ad sizes and receive 10% off
• Order a full year and receive 10% off

*These discounts only apply to monthly flat rate banner ads

Flat Rate Restrictions & Information

• $1000 minimum advertising buy.
• No guaranteed minimum or maximum ad views.
• Ads are to be supplied by advertiser and must meet IHRA’s creative specs.
• Ads may only be changed or added once per month.
• Multiple ads may run in one campaign, but impressions will be split between the ads.

CPM Advertising Restrictions & Information

• $1000 minimum advertising buy
• Ads run until the total number of paid impressions are delivered.
• Specified numbers of impressions can be set for any given month, depending on available inventory.
• You will be notified via e-mail when your campaign expires and all impressions have been delivered.
• Ads may only be changed or added once per month.
• Multiple ads may run in one campaign but impressions will be split between the ads.
• Ads are to be supplied by advertiser and must meet IHRA’s creative specs.

To place an order or for more information contact:

Jeff Lee – jeffreylee@livenation.com
Director of Internet & New Media
Live Nation - Motor Sports - IHRA Motorsports Division
Direct Line: 419-660-4208
Fax: 775-402-5164

IHRA Advertising Creative Specs

Advertising Content Standards and Guidelines

1.    Style and Content

   a.   Advertiser's trademarks, logos, branding, content, URLs, and advertising materials:

• must identify the name of the advertiser?s product or service that is being promoted
• shall not be misleading, deceptive, or fraudulent
• shall not trigger a download dialogue box without click
• shall not reset user’s homepage, or adjust computer settings in any way
• shall not give the user a false perception that they have been specifically ‘selected’ as a contest winner or to win a prize
• shall not use misleading language (e.g. using the word "free" in the advertisement to describe a contest or sweepstakes prize)
• shall not mimic or resemble error messages or Windows/Mac/Unix dialogue boxes
• shall not contain graphics that simulate interactivity (i.e. drop down menus, search boxes, data entry) where no such interactivity exists
• shall not mislead users into downloading software
• shall not infringe, violate or otherwise conflict with the intellectual property right of any third party
• shall not invade any right of privacy, publicity or other right of any other party or entity or constitute defamation or contain or refer to censorable or unlawful material
• shall not promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age
• shall not promote violence or illegal activities
• shall not be obscene, sexually explicit or pornographic, intended to harass or annoy, or violate any civil or criminal laws
• shall not provide, promote, offer for sale or carry illegal gambling services, liquor, tobacco products, firearms, pornography, and non-FDA approved products.

   b.   Prior to delivery of its advertising content, Advertiser shall ensure its content does not contain any viruses or other programming code or instruction that is intentionally constructed to damage, interfere or otherwise adversely affect the operations of any network, computer or other hardware or software.

2.    Right to Reject or Remove

   IHRA L.L.C. reserves the right in its sole discretion to (a) reject any advertising and/or (b) immediately remove any non-compliant materials from the IHRA L.L.C. website(s).

• IHRA Advertising Guide & Contract (.pdf)

To Order Contact:

Jeff Lee – jeffreylee@livenation.com
Director of Internet & New Media
Live Nation Motor Sports - International Hot Rod Association
Direct Line: 419-660-4208
Fax: 775-402-5164